5 Quick Start Design Tips for Using Squarespace

Basics Tips Beginners Can Master

Squarespace Design Basics

By WordPress Author

July 15, 2022 | 5 min Read

Once you’ve decided to use Squarespace, you may not want to waste any time and decide to dive right in.  One of my favorite things about Squarespace is that right out of the box you can create beautiful, functional layouts with a bit of creativity and technique. If you are new to Squarespace, it can take a little practice to get the hang of things. Avoid common mistakes when you are new to Squarespace and improve your visitor’s experience using these 5 quick tips. Once you master these, creating and managing your first Squarespace website will be much easier. Happy Creating!

1. Choose the Right Image Ratio & Size

Have you ever seen an image or a picture that looks like it doesn’t quite fit into the space where it’s displayed? Because of the pace at which technology improves, website platforms have made it much easier to create eye-catching responsive websites. Devices also improve rapidly making it easier to take high-quality, high-resolution images even from your phone and upload it to places like social media.

When you first begin designing your site, it can be tempting to grab your best photo option, regardless of how or where it was taken, and place it within the space allotted without giving any thought to the ratio or size. This is a common mistake that can be made by anyone.

To avoid this, use high-quality images and check the image ratio and size recommendations for images you plan to place within the sections and blocks on your website, especially if you are repurposing them from another source. Squarespace makes it easy to create a responsive experience with tools to help you see how your page will look on mobile devices. Always confirm that your image ratio and size (and focal point) look high quality on all devices.

2. Use High-Resolution Images

Images are a great way to add visual interest to the content on your website. using high-quality high-resolution images can help your visitors to have the experience that you intend. It can detract from your user experience if the images are grainy or it’s hard to make out. Low-resolution low-quality images tend to show up grainy or pixelated which can be distracting.

Always use high-resolution images and because high-resolution images tend to be larger in file size, be sure to optimize them to keep your website fast and speedy.

a poor pixelated image of a girl dancing over water
a high-quality image of a girl dancing over water
Low Quality High Quality

Use the handle to drag left and right to see the difference
between using a low-quality image versus a high-quality one.

3. Use White Space Strategically

The importance of white space may not be that obvious when you first begin to design your pages and add your content and images. One of the goals we aim for when laying out pages is to create an enjoyable user experience. No one enjoys pages that are hard to read or that appear to be distracting. Give your page elements breathing room by adding white space between your elements to create a better reading experience for your visitors.

4. Get the Hang of Aligning Things

Aligning the elements on your page can be a bit tricky when you first start out. You may find that as you place elements next to each other they may not land exactly where you want them to go. A neat little trick you can try to make this easier for you is to use line or spacer blocks to get things lined up just the way you want. Then you can remove them once the alignment is just the way you want.

5. Stay On-Brand

Maintaining consistency throughout your brand design is important for attracting customers and sustaining credibility. Though it may take some time to build brand authority, staying on-brand through consistent use of your brand colors, visual elements, and brand messaging throughout your website and all your digital platforms put you on the right track for developing a memorable brand. Use Squarespace design tools before you begin designing your website to help you set your color palette and apply your brand colors easily as you design your pages.

Be creative and consistent with your brand design go to Design >> Site Styles >> Colors to set your palette and help you stay on-brand.

sample Squarespace color palette

If you’re just starting out with Squarespace you are now well on your way with these quick tips from a Squarespace Circle Member. Develop your skills little by little and keep building on what you already know by following the simple steps to help you create friendly user experiences for your visitors. In no time, you will be able to jump on your website and make changes a lot quicker so you can get back to managing your business and your life.

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